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Mobile Broadband Providers deliver a Quarter of Advertised Speeds
New research by broadband comparison site www.broadband-expert.co.uk has revealed that, on average, UK mobile broadband providers are delivering just 24% of advertised download speeds to consumers who sign up for their mobile broadband services.
GUILDFORD, ENGLAND, September 24, 2009 /Web Hosting and ISP PR News/ -- The leading comparison site tested 3,342 mobile broadband connections during the period 1st March 2009 - 31st August, 2009, and found that the average actual download speed was 1.1Mbs compared to the average advertised maximum speed of 4.5Mbs.
The research also revealed that, whilst Vodafone recorded the fastest actual speed with an average of 1.3Mbs, it also delivered the lowest percentage of its advertised speeds at just 18% of the stated 7.2Mbs. The findings are particularly surprising as the operator has recently announced that its maximum speeds are set to increase to 14.4Mbs.
Although there was not a great difference in actual speeds delivered between providers, T-Mobile was the slowest at 0.9Mbs or 20% of the advertised speed. 3 achieved the highest percentage of advertised speeds clocking in at 1.2Mbs or 33.3% of the advertised 3.6Mbs maximum speed.
Rob Webber, Broadband Expert's Commercial Director, is calling for providers to add average speeds to advertising so consumers can make a more informed choice. He said: "It is completely unreasonable for a provider to advertise unrealistically high speeds that the vast majority of customers will never receive. Advertising unrealistic speeds will not help the long term growth of mobile broadband or the reputation of the providers if customers feel they are being misled."
By comparison, over the same period, Broadband Expert tested 94,546 home broadband connections where the average speed was 3.6Mbs or 44% of advertised maximum speed.
Webber concluded: "Consumers who see mobile broadband advertised at such high speeds may see it as a realistic alternative to home broadband, whereas in truth it should be seen as a complementary technology. Continued developments in the mobile broadband industry will undoubtedly allow it to become a true competitor in the future, but at the moment - as our research shows - there is still a way to go."
About Broadband Expert:
Broadband Expert (www.broadband-expert.co.uk) is part of RichWeb Media Ltd, a privately owned UK company. Broadband Expert provides advice and information to allow consumers to make more informed decisions when purchasing broadband or mobile broadband services.
For further information, please contact:
Helen Bailey
PR representative, Broadband Expert
helen@broadband-expert.co.uk
01628 771909 / 07852 334178
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Rob Webber
Richweb Media Ltd
Commercial Director
26 McDowell Road
Guildford, Surrey
UK GU2 9LD
Voice: 07779 119812
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